Finding out what’s working, and what’s getting in the way.
Redesigning your website isn’t just about looks, it’s also about making sure your site reflects where your business is now (and where it’s headed). We’ll start by evaluating your current site to understand what’s helping, what’s hurting, and what needs to change.
What we do in this phase.
Current Site Audit: We’ll review your existing website for performance issues, evaluate the design, and identify any missed opportunities.
Stakeholder & Customer Insights: We’ll ask the right questions to learn how your team uses the site, and how your customers experience it.
Audience & Goal Alignment: We’ll revisit your user personas and business objectives to ensure the new site is aligned with both.
Competitive Analysis: We’ll look at how others in your market are positioning themselves and where you can stand out.
Platform Assessment: If your current setup isn’t cutting it, we’ll recommend a CMS or tech stack that’ll work better long-term.