The work we did for Iyengar Plastic Surgery.
We took a holistic approach to modernizing their digital presence while focusing on usability, brand clarity, and measurable growth.
Brand Refresh
Refined their visual identity to align with business goals and attract their target audience.
CMS Development
Built a scalable CMS-based website for easier updates and future expansion.
Ongoing Maintenance
Continue to support with new landing pages, optimizations, and security updates.
Analytics Setup
Implemented custom tracking to monitor visitor behavior and engagement trends.
SEO Strategy
Created a plan to strengthen Dr. Iyengar’s visibility in search results and drive qualified traffic.
Photo/Video Production
Captured new brand imagery and videos to elevate professionalism and authenticity.
Brand refresh and visual identity.
Alongside the website, we developed a modernized brand system to improve recognition and create visual cohesion across all marketing materials.
New color palette for website and marketing materials.
Sample of typography for website and marketing materials.
Sample of stock imagery.
Sample of stock imagery.
Sample of stock imagery.
Samples of new imagery.
Image of Dr. Raj Iyengar's practice for use across the website and marketing materials.
Image of the lab coat for use across procedure overview pages.
A new professional headshot for Dr. Raj Iyengar for use on the website and in promotional materials.
In-situation shot of Dr. Raj Iyengar with a patient.
Image of patient coordinator for use on patient information pages for the website.
A lifestyle shot of Dr. Raj Iyengar in front of his practice.
Website before and after.
We redesigned the homepage to tell a more local and patient-centered story. The updated structure highlights Dr. Iyengar’s credentials, integrates clearer navigation, and adds multiple pathways to schedule a consultation.
We turned a text-heavy bio into a story that connects. The updated page highlights Dr. Iyengar’s local roots, medical expertise, and approachable personality while the updated team section adds credibility and warmth.
We redesigned the procedures page to make it easier for patients to explore treatment options. Each service is clearly listed and linked for deeper details, improving both the user journey and organic search visibility.
Preview of Dr. Raj Iyengar's new introduction video.
We created an introduction video highlighting Dr. Iyengar’s credentials and patient care philosophy. It's used across the whole website, YouTube, and ad campaigns.
Preview of the full website.
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