Paid Ads

Make your business show up where your customers are searching.

We create data-driven ad campaigns that help your business show up in the right places—whether that’s Google, Facebook, Instagram, or wherever your customers are already spending time online.

Let's talk strategy

What you can expect when we work on your campaign.

Ad Budget Strategy

We’ll help you determine the right ad spend for your business goals.

Audience Targeting Strategy

We'll refine your audience targeting based on real-time data so we continue improving your ROAS.

Campaign Setup & Ad Copywriting

From initial setup to writing compelling ad copy, we’ll make sure your message converts.

Specialized Landing Page

From structure to messaging, we’ll work with you to ensure your landing page supports your ad goals.

Creative Recommendations

We’ll guide you on what visuals or formats perform best for your campaign goals.

Platform Management

We can manage one or more advertising platforms including Google Adwords, Facebook and Instagram Ads, and more to expand your reach and impact.

Performance Tracking & Reporting

Get clear, consistent updates on how your ads are performing.

Content that supports your strategy.

Need photos or videos to support your campaigns? We offer add-on content packages tailored for digital marketing. From ad-ready visuals to short-form video, we’ll either handle it in-house or coordinate with a local pro so you don’t have to.

Photography

Great visuals can make or break an ad. We provide sharp, professional photos tailored to your campaign—or connect you with a local pro to capture exactly what you need.

Video Production

Short-form video is one of the most effective ad formats. We create eye-catching clips built for performance, and can scale up production if you’re ready to invest more in high-impact creative.

How it works

Running ads without a plan is just taking a torch to your hard earned money.

Before we launch any campaign, we’ll take time to understand your business, your customers, and what success looks like. We’ll figure out where your audience is searching, what messaging will convert, and how to make the most of your budget. From there, we’ll build and manage a campaign that drives real results.

Here's what to expect when you're working with us.

Setting up the foundation for success.

Before we build any campaigns, we take the time to understand your business, audience, and what a successful ad strategy should look like. Whether you’re starting fresh or optimizing what’s already running, this phase ensures we’re aligned on goals and budget so every dollar works harder.

What we do in this phase.

  • Discovery Call: We’ll talk through your business, offer, and what outcomes you’re hoping to achieve with paid ads.

  • Target Audience Research: We’ll dig into who you’re trying to reach, where they spend their time, and how they’re most likely to convert.

  • Competitive Ad Analysis: We’ll look at what others in your market are doing and find ways to differentiate your business from them.

  • Platform & Budget Planning: We’ll determine which platforms (Google, Meta, etc.) make the most sense and what your ad spend should look like.

  • Tracking & Measurement Setup: We’ll plan what metrics matter most and make sure we have a way to track them from day one.

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Building a campaign strategy that’s clear, targeted, and conversion-focused.

Once we’ve got the insights, we’ll map out a campaign built to hit your goals. From messaging to audience targeting, this phase is where strategy turns into a working structure.

What we do in this phase.

  • Campaign Structure Design: We’ll define how your campaigns will be organized, whether it's by product, audience, location, or stage in the sales funnel.

  • Audience Targeting Setup: We’ll outline audience segments, user personas, and retargeting strategies to reach the right people.

  • Ad Copy & Creative Direction: We’ll craft messaging that connects, and decide what kind of visuals or formats will perform best.

  • Landing Page Planning: We’ll evaluate or help you build pages designed to convert clicks into sales.

  • Tracking & Conversion Setup: We’ll configure tracking pixels, events, and custom conversions so we can measure our results.

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Building campaigns designed to convert, regardless of the platform.

With the strategy mapped out, we’ll build out your ad campaigns across the selected platforms. From ad copy and visuals to targeting and budget controls, this phase is about getting everything in place for launch. We make sure each component is optimized from the start so we’re not guessing as we move along.

What we do in this phase.

  • Ad Creative Development: We’ll write ad copy and build out graphics or video assets based on the approved direction (or collaborate with your team if you’ve got in-house creatives).

  • Campaign Setup: We’ll build campaigns in Google Ads, Facebook/Instagram Ads, or other platforms including ad groups, targeting, and bidding strategies.

  • Landing Page QA: We’ll test landing pages to make sure they’re fast, functional, and conversion-friendly across all devices.

  • Platform Configuration: We’ll make sure accounts are properly set up, billing is active, and the correct permissions are in place.

  • Pre-Launch Review: You’ll get a walkthrough of the campaign before anything goes live so you can see exactly how everything’s been set up.

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We're ready to go live with your new marketing campaign.

Once your campaigns are live, we'll continue monitoring performance, make data-backed adjustments, and look for quick wins and long-term trends. You’ll always know what’s working, what we’re optimizing, and how your ads are helping grow your business.

What we do in this phase.

  • Campaign Launch & Monitoring: We’ll push campaigns live and monitor early performance to make sure everything’s running as expected.

  • Performance Optimization: We’ll adjust bids, budgets, audiences, and creative based on what the data is telling us.

  • A/B Testing: We’ll run creative and copy variations to test what resonates best with your audience.

  • Bi-Weekly or Monthly Reporting: You’ll get a report breaking down impressions, clicks, conversions, cost per result, and actionable insights.

  • Strategy Adjustments: As the data comes in, we’ll recommend new angles, fresh creative, or new test audiences to maintain an effective strategy.

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web design services

Is your website working as hard as your digital marketing?

Your marketing strategy works best when it’s built on a solid foundation. If your website needs a refresh—or you’re starting from scratch—we’ve got you covered.

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Why choose Empac

We take big picture thinking and give it a small business twist.

We're focused on making sure startups and small businesses succeed.

We’ve designed for national brands, but we love working with small teams who want to make a big impact. You’ll get real expertise, scaled to fit your size, speed, and goals.

We let data and strategy lead our decisions so you get the best web solution.

We don’t just make things look nice—we build with purpose. Every website and campaign is backed by research, data, and strategy to get real results.

You're working with a partner that values flexibility and transparency.

Things change fast when you run a business—we get that. Our services are built to adjust with you, whether you’re scaling up, switching gears, or just need extra support.

Our success is your success, which is why we let the results speak for themselves.

We’ve helped clients grow traffic, boost revenue, and generate leads worth celebrating. When your business wins, we win too. Which means no vanity metrics are allowed.

Did you know?

Businesses earn an average of $2 for every $1 spent on PPC—a 200% ROI.

When campaigns are optimized effectively, pay-per-click advertising on platforms like Google and Facebook consistently delivers a 200% return on investment (WordStream). When you work with us, you're getting a partner that designs PPC campaigns with precision—focusing on the metrics that matter so your ad budget works harder, smarter, and delivers great results.

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Featured Work

Check out some of the latest projects we've completed.

Every project we take on is built with purpose. From design to strategy, we work with businesses to create digital experiences that attract, engage, and convert.

sample of iyengar plastic surgery website
Web Design
Content Creation
SEO Optimization

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

Check out project
consiglieri website example
Web Design
Generative AI

Elevated a marketing agency’s website using generative AI content and design tools.

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example of olympic energy website
Web Design
Marketing Strategy
Paid Ads

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

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website example for dr tarak patel
Web Design
Branding Kit

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

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bl towing example
Web Design
SEO Optimization

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

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Reviews of our work

Our clients have been pretty pleased with their results.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

chris noble
Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

dr tarak patel
Dr. Tarak Patel
Double Board-Certified Plastic Surgeon

Let’s build something that works for your business.

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Got questions?

We got answers. Here's everything you need to know about how our paid advertising work.

What platforms do you run ads on?

How much should I budget for ads?

Do you design the ads too?

How do you know if the ads are working?

Can I make changes once the ads are live?