Setting up the foundation for success.
Before we build any campaigns, we take the time to understand your business, audience, and what a successful ad strategy should look like. Whether you’re starting fresh or optimizing what’s already running, this phase ensures we’re aligned on goals and budget so every dollar works harder.
What we do in this phase.
Discovery Call: We’ll talk through your business, offer, and what outcomes you’re hoping to achieve with paid ads.
Target Audience Research: We’ll dig into who you’re trying to reach, where they spend their time, and how they’re most likely to convert.
Competitive Ad Analysis: We’ll look at what others in your market are doing and find ways to differentiate your business from them.
Platform & Budget Planning: We’ll determine which platforms (Google, Meta, etc.) make the most sense and what your ad spend should look like.
Tracking & Measurement Setup: We’ll plan what metrics matter most and make sure we have a way to track them from day one.