The work we did for Olympic Energy.
Reorganized content & UX.
Clear navigation and page templates for each service. Also trimmed duplicate pages and tightened messaging.
Modernized the stack.
Moved to a maintainable CMS, implemented component-based layouts, and added a custom oil-tank calculator.
Ongoing site care.
Month-to-month improvements (copy, speed, security) and quick landing pages for seasonal promos.
Custom analytics.
Event and form tracking, call tracking, and calculator engagement so we can see what channels drive revenue.
Local SEO foundations.
On-page structure, internal links, and profile updates so service pages surface for nearby searches.
Targeted Google Ads.
Built seasonal, location-aware campaigns with landing pages and negative-keyword hygiene to improve ROI.
Preview of the full website.
Results from October 2024 to March 2024.
1.0K
Unique visitors to the website from Washington state.
585
Visitors from Google search.
18.4%
Engagement rate on the website.
200+
Service inquiries via call, email, Google Ad, or landing page.
$200k+
Estimated revenue generated from the website.
Revenue estimates based on engagement with the oil tank calculator on the company website. Majority of users were selecting 275, 300, or 500 gallon sizes with indications they were close to empty at a rate of $3.32 per gallon in Bremerton, WA. Estimates not including delivery costs.
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