CMS Website Design for Small Businesses

Everything we consider when building a great CMS website.

Ease of Use

No coding needed. Easily update your content, images, and pages without the steep learning curve.

Scalability

Whether you're starting small or growing fast, your site can expand with new pages, features, or integrations.

SEO-Ready

Your website will come optimized with clean code, fast loading, and the tools needed to show up easier in search results.

Save Money in the Long-Term

Save on future development costs by managing everything in-house—or lean on us when you need extra support.

Design Flexibility

We tailor your CMS website to match your brand, and align with your business goals, so it looks modern, performs well, and grows with you over time.

Easy Integration

We can connect your CMS site with tools like Google Analytics, email marketing, scheduling tools, or CRMs to streamline your workflow.

Added perks for working with us.

No content? No problem. We include essential content services as part of our website packages. Need something more advanced? We’ll coordinate with a pro in your area and manage them for you.

Photography

High-quality photos included to help your brand look polished and professional.

Video Production

Short clips and loops bring your site to life and give it a modern, dynamic feel.

Copywriting

Clear, compelling text tailored to connect with your audience and drive action.

How it works

Every business is different, your website should be too.

Before we touch design, we’ll take time to understand how your business works, who your customers are, and what you actually need your website to do. From there, we’ll build something that feels right, looks great, and gives your business room to grow.

Here's what to expect when you're working with us.

Getting the full picture of your business.

We kick things off by learning what makes your business tick. We want to understand your goals, how you operate, who your audience is, and what your current website is doing (or not doing). This phase is all about asking questions, doing a bit of digging, and building a solid foundation before any design work begins.

What we do in this phase.

Initial Consultation: We’ll chat through your business, what success looks like, and what problems your current site might be having.
Audience Research: We’ll figure out who your customers are and how they’ll want to interact with your site.
Competitor Analysis: We’ll take a look at your biggest online competitors and identify areas where your business can stand out.
Platform Fit: We’ll evaluate CMS options (like Webflow or WordPress) and decide what’s right for your goals and budget.
Project Roadmap: We’ll map out the scope, milestones, and timeline so you always know what’s coming next.

Laying the groundwork for your new website.

With a solid understanding of your business and goals, we’ll start piecing together the structure of your new site. This is where we define what pages you'll need, what content goes where, and how everything will come together.

What we do in this phase.

Sitemap Creation: We’ll outline the structure of your site, making sure it supports both an optimal user experience and your business goals.
Content Planning: We’ll determine what content needs to be created, what can be reused, and how everything will be organized.
CMS Strategy: We’ll decide how the back-end will be structured so updating your site later on is simple and intuitive.
SEO Considerations: We’ll ensure SEO best practices are baked in from the beginning, including page hierarchy, URLs, and meta structure.
Wireframes: We’ll put together low-fidelity mockups to define layout and flow before diving into design.

Bringing your website to life.

With a plan locked in, we'll get to work designing and building your site. This is where everything starts coming together from visual design and user flow to responsive development and CMS integration. We ensure the site not only looks great but is built for performance, accessibility, and long-term use.

What we do in this phase.

Visual Design: We’ll create a modern, on-brand design that reflects your business and connects with your target audience.
Responsive Design: Your site will be designed and built to work seamlessly across desktop, tablet, and mobile devices.
CMS Integration: We’ll set up your content management system so you can easily make updates after the fact.
On-Page SEO: We’ll optimize your titles, meta tags, and page structure so search engines can find and understand your content.
Accessibility & Performance Testing: We’ll run tests to ensure your site is fast, functional, and usable for everyone.

Your new website is ready for launch.

Once your site is polished and approved, we’ll take care of getting everything live for you. From connecting your domain to running final checks, we'll handle all the technical pieces to make sure launch day is smooth. We’ll also walk you through how to use your site and stick around if you need help after the launch.

What we do in this phase.

Final Review & QA: We’ll test everything on desktop and mobile to make sure your site looks and functions exactly as it should.
Domain & Hosting Setup: We’ll handle the domain connection and make sure your hosting is properly configured.
Go-Live Support: We’ll coordinate the launch and monitor the site to ensure there are no hiccups.
Training & Handoff: We’ll show you how to manage your content and keep things updated. If you need ongoing support, we’ve got options for that too.
Post-Launch Check-In: A few weeks after launch, we’ll follow up to make sure everything’s running smoothly and see if you need anything else.

Great websites are just the beginning... we help you get found as well.

The real work begins after we launch the website. From search engine optimization and paid ads to content marketing and email strategy, we help small businesses drive traffic, generate leads, and grow sustainably after the fact.

Check it out

Why choose Empac

We take big picture thinking and give it a small business twist.

We're focused on making sure startups and small businesses succeed.

We’ve designed for national brands, but we love working with small teams who want to make a big impact. You’ll get real expertise, scaled to fit your size, speed, and goals.

We let data and strategy lead our decisions so you get the best web solution.

We don’t just make things look nice—we build with purpose. Every website and campaign is backed by research, data, and strategy to get real results.

You're working with a partner that values flexibility and transparency.

Things change fast when you run a business—we get that. Our services are built to adjust with you, whether you’re scaling up, switching gears, or just need extra support.

Our success is your success, which is why we let the results speak for themselves.

We’ve helped clients grow traffic, boost revenue, and generate leads worth celebrating. When your business wins, we win too. Which means no vanity metrics are allowed.

Did you know?

Over 80% of small business owners say their website plays a major role in their success.

In fact, around 83% of SMEs say their website is essential to business performance—while only about 1.5% say it’s unused (rebootonline.com). That’s why a CMS build is more than just an update... it’s a strategic tool that should move your business forward, not gather dust.

Let's chat

Featured Work

Check out some of the latest projects we've completed.

Every project we take on is built with purpose. From design to strategy, we work with businesses to create digital experiences that attract, engage, and convert.

sample of iyengar plastic surgery website

Web Design

Content Creation

SEO Optimization

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

Check out project

Web Design

Generative AI

Elevated a marketing agency’s website using generative AI content and design tools.

Check out project

Web Design

Marketing Strategy

Paid Ads

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

Check out project

Web Design

Branding Kit

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

Check out project

Web Design

SEO Optimization

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

Check out project

Reviews of our work

Our clients have been pretty pleased with their results.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

Dr. Tarak Patel
Double Board-Certified Plastic Surgeon

Let's do a trial run before we get into a full project.

Not sure if your website’s doing what it should? We’ll take a look under the hood and give you real, actionable insights—no strings attached. Think of it like a free test drive before committing to anything long-term.

Start my free website check

Let’s build something that works for your business.

Get started

Got questions?

We got answers. Here's everything you need to know about how our website services work.

A website that grows with your business, without the stress and headache.

Everything we consider when building a great CMS website.

Ease of Use

Scalability

SEO-Ready

Save Money in the Long-Term

Design Flexibility

Easy Integration

Added perks for working with us.

Photography

Video Production

Copywriting

Every business is different, your website should be too.

Getting the full picture of your business.

What we do in this phase.

Laying the groundwork for your new website.

What we do in this phase.

Bringing your website to life.

What we do in this phase.

Your new website is ready for launch.

What we do in this phase.

Great websites are just the beginning... we help you get found as well.

We take big picture thinking and give it a small business twist.

We're focused on making sure startups and small businesses succeed.

We let data and strategy lead our decisions so you get the best web solution.

You're working with a partner that values flexibility and transparency.

Our success is your success, which is why we let the results speak for themselves.

Over 80% of small business owners say their website plays a major role in their success.

Check out some of the latest projects we've completed.

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

Elevated a marketing agency’s website using generative AI content and design tools.

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

Our clients have been pretty pleased with their results.

Consiglieri

Dr. Tarak Patel

Let's do a trial run before we get into a full project.

Let’s build something that works for your business.

Got questions?

How long does it take to build a website?

Will my website be mobile-friendly?

Can I update my website on my own?

Do you offer ongoing support after the website is launched?

Can you integrate third-party tools or apps into my website?

Do you provide content creation services for websites?

What is a CMS, and why would I need one?

What CMS platform do you use?