It's difficult to build a following without knowing who you’re talking to.
Before we create or post anything, we’ll take time to understand your brand voice, your community, and what kind of content will actually connect. Whether you're starting fresh or cleaning up your feed, this phase is about building a foundation for consistent, strategic content that reflects your business and engages the right audience.
What we do in this phase.
Brand & Voice Alignment: We’ll define (or refine) your social media tone so everything feels consistent across platforms.
Audience Research: We’ll dive into who your ideal followers are, what they engage with, and what kind of content they’re likely to respond to.
Platform Audit: We’ll review your existing channels (if any) and assess what’s working, what’s off-brand, and where improvements can be made.
Competitive Review: We’ll take a look at what similar businesses are doing on social and where you have a chance to stand out.
Goal Setting: We’ll get clear on what social success means to you—whether that’s engagement, reach, leads, or community building.