Search Engine Optimization

Help more people find you without paying for every click.

Our SEO services are designed to improve your visibility, attract the right traffic, and strengthen your site over time. Whether you're just getting started or need to fix what’s holding you back, we’ll build a plan that works for your business—and your budget.

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Everything that goes into improving your search results.

Keyword Research & Integration

We identify the best keywords for your business and naturally work them into your website and marketing strategy.

On-Page Optimization

From meta tags and headlines to content and structure, we fine-tune your site to improve rankings and clarity.

Technical SEO Audits

We uncover site issues, like speed problems or broken links, that can impact your search performance.

Local SEO & Directory Management

We optimize your Google Business Profile and make sure your business shows up in local searches and directories.

Competitor Analysis

We track what your competitors are ranking for and find ways for your business to stand out.

SEO Reporting & Insights

Stay informed with regular reports and action items to help guide your ongoing marketing decisions.

How it works

You can’t rank higher if you don’t know what’s holding you back.

Before we make any optimizations, we’ll take a close look at how your site is performing today. We’ll identify what keywords matter, how your competitors are showing up, and where your biggest opportunities are. From there, we’ll build a strategy that improves your visibility and helps the right people find you.

Here's what to expect when you're working with us.

If you want to show up in search, you need to know where you stand first.

Before we make any optimizations, we take a close look at how your site is currently performing. From keyword rankings to technical issues, this phase helps us understand what’s working, what’s holding you back, and what your competitors are doing better.

What we do in this phase.

  • SEO Audit: We’ll run a full diagnostic on your site’s structure, speed, mobile performance, metadata, and more.

  • Keyword Discovery: We’ll research and prioritize the search terms your audience is using... and where you’re missing opportunities.

  • Competitive Analysis: We’ll see what your top competitors are ranking for and how their SEO strategy compares to yours.

  • Content Gap Review: We’ll identify missing content or underperforming pages that could be reworked or expanded.

  • Google Business Profile & Local SEO Review: If you’re targeting local traffic, we’ll assess your listings, reviews, and local rankings.

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Creating an SEO roadmap that gets you seen organically.

With the audit complete and opportunities uncovered, we’ll map out a clear plan to improve your visibility in search. From fixing technical issues to creating content that ranks, this phase gives you a practical roadmap to work with.

What we do in this phase.

  • Technical SEO Fixes: prioritize the most important site issues (like slow pages, broken links, or crawl errors) and create an action plan.

  • Keyword Targeting Strategy: We’ll assign priority keywords to key pages and identify content opportunities to go after new rankings.

  • On-Page SEO Plan: We’ll outline updates to titles, headers, meta descriptions, and content structure for better relevance and indexing.

  • Content Plan: We’ll identify topics or pages that need to be created or expanded to fill keyword and topic gaps.

  • Local & Directory Strategy: For local businesses, we’ll plan how to improve citations, directory listings, and local signals.

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Optimizing your site for people first, and search engines second.

Now that the plan is in place, we’ll start making improvements across your site. From technical fixes to content updates, this phase is all about strengthening your foundation so search engines can better crawl, index, and rank your pages.

What we do in this phase.

  • On-Page Optimization: We’ll update page titles, headers, meta descriptions, and internal links based on our keyword strategy.

  • Technical Fixes: We’ll implement fixes for speed, mobile usability, redirects, image compression, and other performance blockers.

  • Schema & Structured Data: If applicable, we’ll add markup to help search engines better understand your content (like reviews, FAQs, or events).

  • Content Refinement: We’ll edit or expand existing pages to make them more valuable and relevant to both users and search engines.

  • New Content Drafting: For missing opportunities, we’ll create fresh SEO-focused content that fills key gaps in your site’s structure.

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Launching your optimizations, and tracking what’s moving the needle.

Once updates are live, we monitor performance and continue building on what’s working. SEO isn’t a one-and-done process—it takes time, data, and ongoing improvements. We’ll keep a close eye on your rankings, traffic, and opportunities so your visibility keeps growing long after the initial launch.

What we do in this phase.

  • Performance Tracking Setup: We’ll make sure tools like Google Search Console and analytics platforms are monitoring the right metrics.

  • Keyword & Traffic Monitoring: We’ll track how your rankings and traffic shift over time—especially for target keywords.

  • Reporting & Recommendations: You’ll get clear, actionable reports that show what’s working and what to focus on next.

  • Link Building Strategy: If needed, we’ll recommend ethical, long-term strategies for earning backlinks that boost authority.

  • Ongoing Content Support: Want to keep the momentum going? We can help create or optimize content on a monthly or quarterly basis.

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web design services

Is your website working as hard as your digital marketing?

Your marketing strategy works best when it’s built on a solid foundation. If your website needs a refresh—or you’re starting from scratch—we’ve got you covered.

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Why choose Empac

We take big picture thinking and give it a small business twist.

We're focused on making sure startups and small businesses succeed.

We’ve designed for national brands, but we love working with small teams who want to make a big impact. You’ll get real expertise, scaled to fit your size, speed, and goals.

We let data and strategy lead our decisions so you get the best web solution.

We don’t just make things look nice—we build with purpose. Every website and campaign is backed by research, data, and strategy to get real results.

You're working with a partner that values flexibility and transparency.

Things change fast when you run a business—we get that. Our services are built to adjust with you, whether you’re scaling up, switching gears, or just need extra support.

Our success is your success, which is why we let the results speak for themselves.

We’ve helped clients grow traffic, boost revenue, and generate leads worth celebrating. When your business wins, we win too. Which means no vanity metrics are allowed.

Did you know?

You could be ranking #1 on Google… for something nobody’s searching.

A lot of small businesses “rank,” but for irrelevant or low-traffic terms. That’s why we pair SEO with strategy, to help you show up where it actually matters. Some SEO experts focus on what's easy... while we focus on what your customers are actually searching for.

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Featured Work

Check out some of the latest projects we've completed.

Every project we take on is built with purpose. From design to strategy, we work with businesses to create digital experiences that attract, engage, and convert.

sample of iyengar plastic surgery website
Web Design
Content Creation
SEO Optimization

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

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consiglieri website example
Web Design
Generative AI

Elevated a marketing agency’s website using generative AI content and design tools.

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example of olympic energy website
Web Design
Marketing Strategy
Paid Ads

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

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website example for dr tarak patel
Web Design
Branding Kit

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

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bl towing example
Web Design
SEO Optimization

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

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Reviews of our work

Our clients have been pretty pleased with their results.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

chris noble
Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

dr tarak patel
Dr. Tarak Patel
Double Board-Certified Plastic Surgeon

Let’s build something that works for your business.

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Got questions?

We got answers. Here's everything you need to know about how our SEO services work.

How long does SEO take to work?

What's included in your SEO services?

Will you help with content too?

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