Build trust by sending emails people actually want to open.

Planning emails people actually want to open.

Once we understand your audience and messaging needs, we’ll put together a plan that balances value, frequency, and timing. Whether we’re mapping out one-off campaigns or ongoing automation, this phase ensures your emails support your business goals without annoying your customers.

What we do in this phase.

• Campaign Calendar Development: We’ll create a send schedule aligned with your marketing calendar, product launches, or events.

• Email Flow Mapping: For automations, we’ll diagram the full customer journey from welcome sequences to re-engagement flows.

• Segment Strategy: We’ll define how to group your list by behavior, interest, or activity to make each email more relevant.

• Content Planning: We’ll outline what kind of content will go in each email. That could include educational pieces, promotions, stories, product highlights, etc.

• A/B Testing Opportunities: We'll identify opportunities to test subject lines, send times, or calls to action to keep improving performance.

Writing and designing emails that feel personal, not promotional.

Now we get to work drafting, designing, and building your emails. Whether it’s a one-time campaign or an automated series, we make sure every email is written in your voice, easy to read, and built to convert without sounding like a sales pitch.

What we do in this phase.

• Copywriting: We’ll write clear, conversational emails that match your tone and focus on the reader, not just the sale.

• Design & Layout: We’ll design clean, mobile-friendly layouts that make your emails easy to skim and act on.

• Call-to-Action Optimization: We’ll place strategic CTAs that feel natural and guide readers toward the next step.

• Automation Setup: For email flows, we’ll set up timing, triggers, and rules inside your platform.

• Testing & Review – We’ll send you test emails to review and make sure everything looks great across devices and inboxes.

We're ready to go live with your new email marketing campaign.

Once everything’s approved, we’ll launch your campaigns or automated flows and keep an eye on how they perform. From open rates to conversions, we’ll track what’s working, suggest improvements, and keep refining your strategy as we go.

What we do in this phase.

• Campaign or Automation Launch: We’ll schedule or trigger your emails to go out at the right time, to the right people.

• Performance Monitoring: We’ll track key metrics like open rate, click-through rate, bounce rate, and unsubscribes.

• List Health Checks: We’ll monitor engagement and recommend pruning inactive subscribers to keep your list healthy.

• Reporting & Insights: You’ll get clear reports showing what worked and where there’s room to improve.

• Strategy Adjustments: Based on performance, we’ll recommend tweaks to subject lines, send times, or message structure to keep results moving up.