Hello, we're Empac

You built your website. Now let’s make it work harder for you.

Most small businesses get a great start with a DIY website. But when it’s time to grow, you need more than a starting point to get more customers. We help you transform what you’ve built into a fast, credible, and conversion-ready website that drives results for your business.

What we do best

Turning websites into growth engines.

Your website's built, now let's make it perform.

We redesign and refine existing websites to load faster, convert better, and feel effortless to manage. Whether you started with a builder or need a complete rebuild, we’ll help you turn what you have into something that truly works for your business.

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Getting online is one thing, getting found is another.

We help small businesses grow with smarter SEO practices, paid ads, and content strategies that drive quality leads. Whether your site needs visibility, traffic, or a clear marketing plan, we’ll help you get there.

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Britton Lorentzen, Founder of Empac Design

From DIY to done right, with someones who's been there.

Hey there! I’m Britton, the guy who started Empac. Before Empac became a thing, I spent years designing and developing digital experiences for brands like T-Mobile and Apple. That means I know what it takes to build websites that not only look great, but perform really well.

Today, I help small businesses do the same thing without the red tape or agency overhead. Whether you built your site yourself or had it done years ago, I’ll help you turn it into something faster, smarter, and ready to grow.

More about me
Featured Work

See how small businesses grow when design meets purpose.

We work with business owners who’ve already built something and help them take it further. From refined designs to smarter marketing strategies, every project is focused on driving results for your business.

sample of iyengar plastic surgery website
Web Redesign
Content Creation
SEO Optimization

Redesigned a plastic surgeon’s website with custom photography and video to boost credibility and improve SEO rankings.

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Preview of Consiglieri website
Web Redesign
Generative AI

Elevated a marketing agency’s website using generative AI content and design tools.

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Preview of Olympic Energy website
Web Redesign
Marketing Strategy
Paid Ads

Helped generate $200K+ in new revenue using a tailored paid ads strategy paired with high-converting landing pages.

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Preview of Dr. Tarak Patel's website
New Website
Branding Kit

Drove $500K+ in additional revenue by refining the visual identity and personalizing the gallery experience for visitors.

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Preview of BL Towing website
New Website
SEO Optimization

Revamped a local landing page to improve search visibility and generate consistent inbound leads.

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Reviews of our work

Our clients have been pretty pleased with their results.

Consiglieri

Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!

chris noble
Chris Noble
Founder & Head of Operations

Dr. Tarak Patel

Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.

dr tarak patel
Dr. Tarak Patel
Double Board-Certified Plastic Surgeon

Let's do a trial run before we get into a full project.

Not sure if your website is performing how it should? Our free website check gives you a quick performance and design snapshot before you commit to anything. No strings attached.

Start my free website check
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Our Approach

We take big picture thinking and give it a small business twist.

We focus on helping small businesses build marketing systems that actually drive revenue.

We’ve designed for national brands, but we love working with small teams who want to make a big impact. You’ll get real expertise, scaled to fit your size, speed, and goals.

We let data and strategy lead our decisions so you get the best web solution.

We don’t just make things look nice... we build with purpose. Every website and campaign we work on is backed by research, data, and strategy.

A flexible partner who values transparency and results.

Things change fast when you run a business. We get that. Our services are built to adjust with you, whether you’re scaling up, switching gears, or just need extra support.

Our success is your success, which is why we let the results speak for themselves.

We’ve helped clients grow traffic, boost revenue, and generate leads worth celebrating. When your business wins, we win too.

Who we Work With

We proudly support small businesses throughout the South Puget Sound.

aerial view of Lake Tapps

Bonney Lake, WA

Fast-growing and outdoorsy, Bonney Lake centers around Lake Tapps and parks like Allan Yorke for weekend swims, community events, and plenty of families on the go.

parade in downtown sumner

Sumner, WA

Small-town Main Street vibes with real momentum. Sumner pairs a walkable historic core with active downtown development and a strong “green business” mindset.

Aerial view of downtown Puyallup

Puyallup, WA

Puyallup mixes small-town warmth with big-time draw. The Washington State Fair (Formerly known as The Puyallup Fair) brings in over a million visitors each year, and the local business scene stays active year-round.

Tacoma waterfront

Tacoma, WA

A creative, waterfront city with real momentum. Think Commencement Bay views, a walkable Museum District, and neighborhoods full of makers and small businesses.

Bike Trail at Chambers Bay in University Place

University Place, WA

Community-centric and coastal. Home to Chambers Bay, Market Square events, and miles of bike and pedestrian-friendly streets.

Gig Harbor Marina

Gig Harbor, WA

Maritime charm, a historic waterfront, boutique shops, and those jaw-dropping harbor and Rainier views. Gig Harbor is built on craft and community.

American Lake in Lakewood

Lakewood, WA

Business-friendly and easy to work with. No local B&O tax, streamlined permitting, and a city team built to help projects move fast.

view of Dash Point in Federal Way

Federal Way, WA

Right in the Puget Sound corridor with parks, dining, and Mount Rainier views. Plus, a pro-growth business climate along the Seattle-Tacoma route.

postmark building in downtown auburn

Auburn, WA

Centrally located with great access to the Sounder rail downtown, quick hops to I-5/I-405 via SR-167/18, and a city focused on helping businesses land and expand.

Let’s build something that works for your business.

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Blog

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Google changed their search page again: How AI Overviews affect your SEO and paid ads.

Have you recently seen a drop in your organic traffic? There’s a good chance your business and services have been summarized by AI. Here’s what you need to know.

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The rise of vibe coding: how small teams can use it safely.

Small teams are now shipping websites with AI prompts, also known as "vibe coding." Our take on it? Make sure you're looking out for a few pitfalls before shipping your next big idea. Here's what to look out for when vibe coding.

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The role of AI in web design and digital marketing.

Artificial Intelligence (AI) is a radical tool that's redefining how we work and interact with technology. However, some businesses are falling into a trap where they're relying on AI for just about everything. Here's our stance on the role of AI in regards to web design, marketing, and content creation.

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